Showing posts with label content writing - White papers. Show all posts
Showing posts with label content writing - White papers. Show all posts

Monday, June 22, 2009

Eschew Obfuscation – Avoid Confusion

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Whether it is article writing, blog posting or just sharing a thought. The simple logic is to follow basic ideas to convey a message and create effective communication. Let us in this post, have a quick look at it:

Write simply - Make it easier for the reader to understand your content with simple words, sentences, directions and explanations, images and graphics.

Write concisely – Make it easy for your readers to find what exactly they want without much beating around the bush.

Assume the reader is naive – Make an assumption that the reader's knowledge is very limited and explain it in detail to ensure more readability.

Use the active voice – Make use of active voice to ensure an active passage and the content being active in talking to your reader.

Use the present tense – Make it short an direct by using present tense instead of past or present continuous.

Use positive statements – Make best use of positive words. Do not say it negative or use negative words. Say the wrong thing in the right way.

Use common words and not jargons – Make no assumptions that your reader knows all the hi-fi words. Use simple words instead of the jargons.

Avoid acronyms – Make sure you use full words throughout the content even if the same word is repeated many times. Else, the reader will not get the definition if he skips.

Coherent information - Lead the reader logically and sequentially through related information throughout your content.

If you want us to write business collaterals like white papers and case studies, press release, articles for your company. You can also write to us. We will get back to you within 24 hrs.Please feel free to fill our sign up form

Your personal details will not be sold to any third party.

Thursday, May 21, 2009

How to Draft a Newsletter

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Homework before actually starting a newsletter

>>>Understand well why are you writing this newsletter
>>>What is the motive behind the newsletter
>>>Who is the target audience
>>>What all to be included in it
>>>Design layout for the newsletter
>>>How frequently you will roll out a newsletter

What all to include in a newsletter

Newsletter is a worthful marketing tool. It is a source of information about the company, which any prospect would find interesting to know. Hence newsletter should include the company's aim, motto, achievement, how it has helped their clients/customers, etc.

Writing a newsletter is a responsible task, cause you are educating someone who really wants to learn One thing you should understand is that any business or a person will seek for newsletter because they are in need. So make sure you are passing the correct information in a proper way. The reader should not feel disappointed. Also spend time with the newsletter template designer to come up with some nice designs. The look and feel of the newsletter is equally important with the content. Don't forget to include these details:
  • Latest happenings in the industry
  • Marketing trend and where it is heading
  • How your service and products can help businesses in tough marketing period
  • Testimonials of your clients
  • Opinion about the newsletter and how you can improve it

When and how to execute

Plan well before starting your newsletter. Newsletters send on quarterly basis in a year is the best practice. In such case the reader neither would feel stuffed nor empty. Another important aspect is how are you going to send the newsletter. You can send through direct mail or through emails. You can post it on your website as well.

Newsletter is a highly result-giving tool for businesses. If written effectively brings lots of customers to a company.
If you want us to write business collaterals like white papers and case studies, press release, articles for your company, please feel free to fill our sign up form. You can also write to us. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

Tuesday, April 7, 2009

What makes Whitepapers one of the most promising marketing tools

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White paper is one of the effective ways of sharing knowledge, experience, and opinion with the society; where information-hungry people are waiting for that. A whitepaper needn't be lengthy. A reader shouldn't regret opening a whitepaper and should be satisfied with the information. White paper is also a vital tool for marketers to gain trust of their prospects.

Different types of whitepapers

General WP

This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.

Neutral WP

This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.

Comparative WP

This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.

If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper