Eschew Obfuscation – Avoid Confusion

Whether it is article writing, blog posting or just sharing a thought. The simple logic is to follow basic ideas to convey a message and create effective communication. Let us in this post, have a quick look at it:

Write simply - Make it easier for the reader to understand your content with simple words, sentences, directions and explanations, images and graphics.

Write concisely – Make it easy for your readers to find what exactly they want without much beating around the bush.

Assume the reader is naive – Make an assumption that the reader's knowledge is very limited and explain it in detail to ensure more readability.

Use the active voice – Make use of active voice to ensure an active passage and the content being active in talking to your reader.

Use the present tense – Make it short an direct by using present tense instead of past or present continuous.

Use positive statements – Make best use of positive words. Do not say it negative or use negative words. Say the wrong thing in the right way.

Use common words and not jargons – Make no assumptions that your reader knows all the hi-fi words. Use simple words instead of the jargons.

Avoid acronyms – Make sure you use full words throughout the content even if the same word is repeated many times. Else, the reader will not get the definition if he skips.

Coherent information - Lead the reader logically and sequentially through related information throughout your content.

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How to Draft a Newsletter

Homework before actually starting a newsletter

>>>Understand well why are you writing this newsletter
>>>What is the motive behind the newsletter
>>>Who is the target audience
>>>What all to be included in it
>>>Design layout for the newsletter
>>>How frequently you will roll out a newsletter

What all to include in a newsletter

Newsletter is a worthful marketing tool. It is a source of information about the company, which any prospect would find interesting to know. Hence newsletter should include the company's aim, motto, achievement, how it has helped their clients/customers, etc.

Writing a newsletter is a responsible task, cause you are educating someone who really wants to learn One thing you should understand is that any business or a person will seek for newsletter because they are in need. So make sure you are passing the correct information in a proper way. The reader should not feel disappointed. Also spend time with the newsletter template designer to come up with some nice designs. The look and feel of the newsletter is equally important with the content. Don't forget to include these details:

• Latest happenings in the industry
• Marketing trend and where it is heading
• How your service and products can help businesses in tough marketing period
• Testimonials of your clients
• Opinion about the newsletter and how you can improve it

When and how to execute

Plan well before starting your newsletter. Newsletters send on quarterly basis in a year is the best practice. In such case the reader neither would feel stuffed nor empty. Another important aspect is how are you going to send the newsletter. You can send through direct mail or through emails. You can post it on your website as well.

Newsletter is a highly result-giving tool for businesses. If written effectively brings lots of customers to a company.

If you want us to write business collaterals like white papers and case studies, press release, articles for your company, please feel free to fill our sign up form. You can also write to us. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

Why a newsletter is important?

Quick facts about an information-rich, attractive newsletter
>>>More than 78% of customers wait for newsletters before making any purchase
>>>An informative newsletter helps in brand building
>>>It is a strong medium of viral marketing
>>>More than 85% customers accept that newsletters help them in decision making
>>>A well-written regularly updated newsletter is a foundation of strong customer relationship

Importance of newsletter

Business' perspective
Because
>>You need to market your product
>>You need to build your brand
>>You need to survive in customer-centric market
>>You need to clear all the doubts and suspicion that are growing about your product
>>You want to shut up your competitions' mouth
Content service provider's perspective
Because
>>Companies need them that's it.

Newsletter is a highly result-giving marketing tool. If written effectively will bring customers to a company and lots of projects for content service providers. Read next How to prepare a newsletter.

If you want us to write business collaterals like white papers and case studies, corporate brochure for your company, please feel free to fill our sign up form. You can also write to us. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

ABC Of Article Writing

The world of Internet is all about content, whether in websites, blogs, articles, ads or any other forums. The determining factor is how long the content holds the attention of your reader. The rat race is all about standing out in the crowd. But, how it is done is something that every Internet professional needs to keep in mind.

A. All you know about writing

a. Ensure you have the article topic suited to the target.
b. Do a Research and know it all before writing the article.
c. Brainstorm a handful of topics you can write about.

B. Be Right in Writing

a. Make an eye-catching title with a brief introduction
b. Write the article with simple, direct, & short sentences
c. Keep it brief in separate paragraphs, end it with a conclusion

C. Check before you Submit

a. Proof read your article and check for spelling, grammatical errors
b. Re read your article and check for continuity & coherence
c. Get contact through calls, mails, web sign up forms & a striking Call for action.

Do not forget the purpose of your article i.e. the readers .

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Mind your language - Say what they like, write how they understand

How often do we as content writers think that to be ahead in the race of “Out of the box” category we are missing one basic truth about content – the simpler and flawless it is more appealing it becomes. It is true content is the king and thus cannot be ignored, and thus it is very important to pay extra attention on the selection of words for your collaterals. It should be simple to understand and comprehensive.

A content writer's effort is in vain if he fails to reach his audience. Your attractive headline may bring you loads of clicks, but are you able to receive good comments? Is the content compelling enough that the visitor sign up? What's the point in writing something which readers cannot understand and need referring dictionaries for each word.

A reader has clicked to read your article (or bought a book), to get the information he wants (or to get solution to his problem(s)). He also knows that the article is talking about his problem only but the thing is he is not able to understand. This doesn't mean that he is a fool, but you have become extra smart by using something that he can't understand.

So next time when you hold a pen or sit in front of your PC, with your fingers hovering over the keyword, think will your message reach to your readers mind and heart through his eyes. Or will it come back to you with a negative comment or 100% bounce rate.

Mind it, you have only fraction of seconds to lure the visitors to stick to your webpage. So say what they like and how they understand.

If you want us to write business collaterals like white papers and case studies, corporate brochure for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

Easy tips to write a White paper

In our last post we mentioned about different types of whitepapers. Here you will see some easy and really useful tips for writing a whitepaper. Given below are some homework that you should do before writing a whitepaper:

1. Get complete idea on the subject
2. Prepare a structure about what all are you going to write
3. Add some background details for better understanding
4. Add graphs and statistics in support of your details
5. Write your white paper a resource to know everything about that product
6. Provide “Further Reading” or “Readings for your Knowledge” section at the end of the WP
7. Re-read, edit, give your colleague, friend to read it and listen to their feedbacks

One can say that whitepaper is one such marketing tool which will never loose its utility and usefulness. No matter even if there is economic downfall or a market booming, spreading information, sharing knowledge and selling products can all be done through a 'well-written' whitepaper.

If you want us to write professional whitepapers for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

What makes Whitepapers one of the most promising marketing tools

White paper is one of the effective ways of sharing knowledge, experience, and opinion with the society; where information-hungry people are waiting for that. A whitepaper needn't be lengthy. A reader shouldn't regret opening a whitepaper and should be satisfied with the information. White paper is also a vital tool for marketers to gain trust of their prospects.
Different types of whitepapers
General WP
This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.
Neutral WP
This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.
Comparative WP
This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.

If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper