Easy tips to write a White paper

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In our last post we mentioned about different types of whitepapers. Here you will see some easy and really useful tips for writing a whitepaper. Given below are some homework that you should do before writing a whitepaper:

1. Get complete idea on the subject
2. Prepare a structure about what all are you going to write
3. Add some background details for better understanding
4. Add graphs and statistics in support of your details
5. Write your white paper a resource to know everything about that product
6. Provide “Further Reading” or “Readings for your Knowledge” section at the end of the WP
7. Re-read, edit, give your colleague, friend to read it and listen to their feedbacks

One can say that whitepaper is one such marketing tool which will never loose its utility and usefulness. No matter even if there is economic downfall or a market booming, spreading information, sharing knowledge and selling products can all be done through a 'well-written' whitepaper.

If you want us to write professional whitepapers for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

What makes Whitepapers one of the most promising marketing tools

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White paper is one of the effective ways of sharing knowledge, experience, and opinion with the society; where information-hungry people are waiting for that. A whitepaper needn't be lengthy. A reader shouldn't regret opening a whitepaper and should be satisfied with the information. White paper is also a vital tool for marketers to gain trust of their prospects.

Different types of whitepapers

General WP

This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.

Neutral WP

This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.

Comparative WP

This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.

If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper