A writer's checklist

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Web content writer is always under constant pressure of writing a piece that is

• Search engine friendly
• Contains keywords and a Call to Action
• Capable of grabbing reader's attention
• Grammatically correct with no typo and subject-verb disagreement

A writer knows very well that each piece of his content cannot be his masterpiece. However, each piece, article, web page he writes can be error-free in terms of grammar, subject-verb agreement, complying with manuals he is asked to follow.

Web Content Guide from ContentReach presents a simple yet useful checklist including every possible relevant points a writer needs to check before submitting the final copy. By using it consistently for different types of content for an article, a whitepaper, a webpage, etc., you will get into the habit of Writing Right. Remember “The greatest mistake is to continue to practice a mistake”. So download the checklist now.

If you have any question about our checklist or our various content writing services, call us at 888-471-3784 or email us at info@contentreach.com.

Online Content Mantra - Keep it Short and Simple

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It takes less than a minute for your website visitors to click 'Back' from your website and browse your competitor's website. Content is the king and hence your content should look like one. Your web content need to have all the following ingredients to impress the readers and entice them to register:

• 1. Simple sentences: Keep your sentences simple, straight to the point. Talk in direct /indirect speech, but be consistent. Don't confuse your readers.


• 2. Short sentence: Avoid lengthy sentences. Lengthy sentences and paragraphs are least acceptable for visitors who actually are looking to buy your products/services. All they want to read the benefits and price in a short and simple way.


• 3. Avoid jargons: Your aim is to get more clients for your products/services. Avoid using words that people who are not comfortable in English language find difficult to understand. You are not writing some research paper on astronomy or life science. Your only idea is to sell your product by reaching the target audiences.


• 4. Straight and clear: Each webpage should talk in a set pattern. Say, Introduction, benefits and Call to action. Don't mix it up. If your content fails to impress your clients, your competitors' content will. So choice is yours.
  

Remember your content has to be salable. To keep yourself ahead in this online race do keep the above mentioned tips in your mind and create your web content.

Contact us if you want us to write for your website and make it salable.

Is your website just an online store?

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Your website is just an online store right? Think again.

A good website is actually a powerful brand statement as well as an extended advertisement for your products or services. Like a magazine, it entices readers with information that they can use for their buying behaviour. It involves them with your product line and motivates them to order from your array of products or services.

Thus, writing a website is not only an art but also forms the science of holding an impatient audience. A web copy is thus to be brisk and concise. On the home page especially, use small teaser statements to encourage the audience to click on each link.

Use sub headings to break up your web copy in various sane sectors instead of cluttering them in a single page.

Content on the website can also give it a distinct personality. It does matter how different you are with your website and how professional the website sounds.

To get more tips and tricks to write effective and attractive web copy, Contact Us