Showing posts with label Content writing. Show all posts
Showing posts with label Content writing. Show all posts
Wednesday, October 27, 2010
11 expressions you can use in your write ups targeting US audience
Here are 11 expressions (with meaning and usage) you can use in your content to 'Wow' the US audience .
To cut corners: To do something the easiest and quickest way
You need to cut corners and come straight to the solution to get rid of your ROI hazards.
Draw the Line: To set the limits
In email marketing, CAN-SPAM Act 2003 has drawn some lines for the marketers to avoid foul.
Fall through the cracks: To go unnoticed
With poor email marketing tool, your efforts are going to fall through the cracks.
Lift your game: To improve at something
Lift your online game with our email campaign tracker.
Sell someone short: To underestimate someone
Your shortcomings can be their benefits. You shouldn't sell your competitors short.
No frills: without any extras
Our email campaign tracker comes with lot more frills. Call us to know about them
Take a call: it is up to you to do something
We told the product features, now you take your call by Contacting us.
Out of woods: Out of danger
With our data management services your list/database will always remain out of woods.
Boo-boo – A mistake
Tired of your daily marketing boo-boos, switch to Brand/Tool name
In a fix/In a spot/In a jam: To be in trouble
Are you in an ROI fix?
It’s a lemon: Defective product
Still struggling with lemons to improve your email deliverability? OR Our email campaign is no lemon
More examples are :
* Close-minded: Not receptive to ideas
* Groggy: staggering, as from exhaustion, or dazed and weakened from a lack of sleep
* Hash: To discuss thoroughly
* Run-of-the-mill: Ordinary, average
* Spill the beans: To give all the information
* Baffled/Foxed/At wits: Confused
* In a jiffy/ASAP/Promptly/Pronto: Immediately
If you want ContentReach to write for your target American audience, call us at 8884713784 or fill up the form below.
Fill out the form!
Wednesday, June 16, 2010
Analyze your website
Online presence counts for a lot today. It's not good enough to just have a website. Your website should be available to your prospects when they search for information on your products or services. Search engines have taken over as the new global encyclopedia. So, when your prospects search for your products/services, your website should come up on these search engines. If they fail to do so, your prospects will never come to know about you. This is why you have to optimize your website for the right keywords. If you already have a website, make sure that it is optimized. Get it analyzed by the experts to see what more can be done. Want a free analysis? Sign up with us. We will do it for free. Please fill up the form given below.
Our various content writing services include:
WebTalks
- Web Content Writing
- SEO Copy Writing
- Blog Writing
BrandTalks
- Marketing Collaterals
- Social Media Engagement
- Newsletter Services
ExpertTalks
- Whitepapers
- Articles
- E-Books
Friday, May 7, 2010
Your Company Needs a Blog - Why?
When the whole web world is screaming and swearing on Blogs, The BIG Question is why your company needs a Blog:
A blog can make sales for you: Even if you are not selling from your blog, many people these days will Google everyone with whom they intend to do business. They like to know who they are dealing with and when they find your blog, they are reassured that you are a reputable businessperson.
A blog gives you credibility: The fact that you have a blog, a presence on the internet, shows prospective clients that you are a credible businessperson. People naturally believe anything they see in print, rationally or not. Your blog reassures people that you are legitimate.
A blog gives you authority: A blog is a perfect method of demonstrating your knowledge. If you have a well-presented, informative site people will perceive you as the expert in your field.
A blog can advertise and inform about your product: Your blog is an excellent method of informing people of your product and the benefits they will receive if they choose to purchase from you. It is a great medium for detail that would be difficult to cover in a conversation. The more you can inform people of your product, the more likely they are to see their need for your product.
A blog can show people who you are: Blog can be your advertisement for yourself. People are more likely to buy from someone they feel they know. You can develop a relationship with potential clients through your blog. Remember to keep your posts friendly but professional. Your blog is not the place for bad language or off color jokes.
Get Blogging and get your company the exposure it deserves. Take Professional help in getting your Blog. Sign Up Now
Thursday, April 29, 2010
When you write Content
Blogs, Websites, Case Studies, White Papers, Corporate Brochures or any other web copy that you write. The success is set based on a few guidelines. These guidelines, though are not set rules, they definitely are a sure way reach the motive driven.
If you are a writer, ensure you keep the below points in mind:
- Don't lose sight of your primary goal: sell your product/service
- Stress the benefits and unique selling points
- Arouse interest among the onlookers too
- Don't fill your copy with empty overstatements.
- Be apt and accurate
- Specifications always does the trick
- Organize facts and information in the right order
- Write for easy reading and not rocket scientists
- Appeal to the prospects' emotions rather than the intellect
- Do not offend anyone in the process (even competitors)
- Use the testimonials and reviews wisely
- Call your customer to take action and place that order
- Cross-check, proof read, revise and edit your work
Finally, do not forget to use words as tools to persuade and motivate your prospects to read the entire copy and take necessary action. Know more about writing tricks.
Tuesday, April 20, 2010
Monday, April 20, 2009
Mind your language - Say what they like, write how they understand
How often do we as content writers think that to be ahead in the race of “Out of the box” category we are missing one basic truth about content – the simpler and flawless it is more appealing it becomes. It is true content is the king and thus cannot be ignored, and thus it is very important to pay extra attention on the selection of words for your collaterals. It should be simple to understand and comprehensive.
A content writer's effort is in vain if he fails to reach his audience. Your attractive headline may bring you loads of clicks, but are you able to receive good comments? Is the content compelling enough that the visitor sign up? What's the point in writing something which readers cannot understand and need referring dictionaries for each word.
A reader has clicked to read your article (or bought a book), to get the information he wants (or to get solution to his problem(s)). He also knows that the article is talking about his problem only but the thing is he is not able to understand. This doesn't mean that he is a fool, but you have become extra smart by using something that he can't understand.
So next time when you hold a pen or sit in front of your PC, with your fingers hovering over the keyword, think will your message reach to your readers mind and heart through his eyes. Or will it come back to you with a negative comment or 100% bounce rate.
Mind it, you have only fraction of seconds to lure the visitors to stick to your webpage. So say what they like and how they understand.
A content writer's effort is in vain if he fails to reach his audience. Your attractive headline may bring you loads of clicks, but are you able to receive good comments? Is the content compelling enough that the visitor sign up? What's the point in writing something which readers cannot understand and need referring dictionaries for each word.
A reader has clicked to read your article (or bought a book), to get the information he wants (or to get solution to his problem(s)). He also knows that the article is talking about his problem only but the thing is he is not able to understand. This doesn't mean that he is a fool, but you have become extra smart by using something that he can't understand.
So next time when you hold a pen or sit in front of your PC, with your fingers hovering over the keyword, think will your message reach to your readers mind and heart through his eyes. Or will it come back to you with a negative comment or 100% bounce rate.
Mind it, you have only fraction of seconds to lure the visitors to stick to your webpage. So say what they like and how they understand.
If you want us to write business collaterals like white papers and case studies, corporate brochure for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.
Tuesday, April 7, 2009
What makes Whitepapers one of the most promising marketing tools
White paper is one of the effective ways of sharing knowledge, experience, and opinion with the society; where information-hungry people are waiting for that. A whitepaper needn't be lengthy. A reader shouldn't regret opening a whitepaper and should be satisfied with the information. White paper is also a vital tool for marketers to gain trust of their prospects.
Different types of whitepapers
General WP
This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.
Neutral WP
This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.
Comparative WP
This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.
If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper
Different types of whitepapers
General WP
This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.
Neutral WP
This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.
Comparative WP
This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.
If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper
Monday, February 23, 2009
Portfolio Of Content Projects
Web sites
Micro web sites
Web site titles and descriptions
Whitepapers
Articles
Corporate brochures
Corporate presentations
Product brochures
Reseller agreements
Service documents
Press releases
Email marketing pitches
Single page newsletters
Case studies
Landing pages
Banner ads
SMOs
Offsite articles
Classifieds
Blog posts
Surveys
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