Showing posts with label articles. Show all posts
Showing posts with label articles. Show all posts

Monday, June 22, 2009

Eschew Obfuscation – Avoid Confusion

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Whether it is article writing, blog posting or just sharing a thought. The simple logic is to follow basic ideas to convey a message and create effective communication. Let us in this post, have a quick look at it:

Write simply - Make it easier for the reader to understand your content with simple words, sentences, directions and explanations, images and graphics.

Write concisely – Make it easy for your readers to find what exactly they want without much beating around the bush.

Assume the reader is naive – Make an assumption that the reader's knowledge is very limited and explain it in detail to ensure more readability.

Use the active voice – Make use of active voice to ensure an active passage and the content being active in talking to your reader.

Use the present tense – Make it short an direct by using present tense instead of past or present continuous.

Use positive statements – Make best use of positive words. Do not say it negative or use negative words. Say the wrong thing in the right way.

Use common words and not jargons – Make no assumptions that your reader knows all the hi-fi words. Use simple words instead of the jargons.

Avoid acronyms – Make sure you use full words throughout the content even if the same word is repeated many times. Else, the reader will not get the definition if he skips.

Coherent information - Lead the reader logically and sequentially through related information throughout your content.

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Thursday, May 21, 2009

How to Draft a Newsletter

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Homework before actually starting a newsletter

>>>Understand well why are you writing this newsletter
>>>What is the motive behind the newsletter
>>>Who is the target audience
>>>What all to be included in it
>>>Design layout for the newsletter
>>>How frequently you will roll out a newsletter

What all to include in a newsletter

Newsletter is a worthful marketing tool. It is a source of information about the company, which any prospect would find interesting to know. Hence newsletter should include the company's aim, motto, achievement, how it has helped their clients/customers, etc.

Writing a newsletter is a responsible task, cause you are educating someone who really wants to learn One thing you should understand is that any business or a person will seek for newsletter because they are in need. So make sure you are passing the correct information in a proper way. The reader should not feel disappointed. Also spend time with the newsletter template designer to come up with some nice designs. The look and feel of the newsletter is equally important with the content. Don't forget to include these details:
  • Latest happenings in the industry
  • Marketing trend and where it is heading
  • How your service and products can help businesses in tough marketing period
  • Testimonials of your clients
  • Opinion about the newsletter and how you can improve it

When and how to execute

Plan well before starting your newsletter. Newsletters send on quarterly basis in a year is the best practice. In such case the reader neither would feel stuffed nor empty. Another important aspect is how are you going to send the newsletter. You can send through direct mail or through emails. You can post it on your website as well.

Newsletter is a highly result-giving tool for businesses. If written effectively brings lots of customers to a company.
If you want us to write business collaterals like white papers and case studies, press release, articles for your company, please feel free to fill our sign up form. You can also write to us. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

Wednesday, May 6, 2009

ABC Of Article Writing

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The world of Internet is all about content, whether in websites, blogs, articles, ads or any other forums. The determining factor is how long the content holds the attention of your reader. The rat race is all about standing out in the crowd. But, how it is done is something that every Internet professional needs to keep in mind.


A. All you know about writing

a. Ensure you have the article topic suited to the target.
b. Do a Research and know it all before writing the article.
c. Brainstorm a handful of topics you can write about.

B. Be Right in Writing

a. Make an eye-catching title with a brief introduction
b. Write the article with simple, direct, & short sentences
c. Keep it brief in separate paragraphs, end it with a conclusion

C. Check before you Submit

a. Proof read your article and check for spelling, grammatical errors
b. Re read your article and check for continuity & coherence
c. Get contact through calls, mails, web sign up forms & a striking Call for action.

Do not forget the purpose of your article i.e. the readers .

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