Online Content Mantra - Keep it Short and Simple

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It takes less than a minute for your website visitors to click 'Back' from your website and browse your competitor's website. Content is the king and hence your content should look like one. Your web content need to have all the following ingredients to impress the readers and entice them to register:

• 1. Simple sentences: Keep your sentences simple, straight to the point. Talk in direct /indirect speech, but be consistent. Don't confuse your readers.


• 2. Short sentence: Avoid lengthy sentences. Lengthy sentences and paragraphs are least acceptable for visitors who actually are looking to buy your products/services. All they want to read the benefits and price in a short and simple way.


• 3. Avoid jargons: Your aim is to get more clients for your products/services. Avoid using words that people who are not comfortable in English language find difficult to understand. You are not writing some research paper on astronomy or life science. Your only idea is to sell your product by reaching the target audiences.


• 4. Straight and clear: Each webpage should talk in a set pattern. Say, Introduction, benefits and Call to action. Don't mix it up. If your content fails to impress your clients, your competitors' content will. So choice is yours.
  

Remember your content has to be salable. To keep yourself ahead in this online race do keep the above mentioned tips in your mind and create your web content.

Contact us if you want us to write for your website and make it salable.

Mind your language - Say what they like, write how they understand

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How often do we as content writers think that to be ahead in the race of “Out of the box” category we are missing one basic truth about content – the simpler and flawless it is more appealing it becomes. It is true content is the king and thus cannot be ignored, and thus it is very important to pay extra attention on the selection of words for your collaterals. It should be simple to understand and comprehensive.

A content writer's effort is in vain if he fails to reach his audience. Your attractive headline may bring you loads of clicks, but are you able to receive good comments? Is the content compelling enough that the visitor sign up? What's the point in writing something which readers cannot understand and need referring dictionaries for each word.

A reader has clicked to read your article (or bought a book), to get the information he wants (or to get solution to his problem(s)). He also knows that the article is talking about his problem only but the thing is he is not able to understand. This doesn't mean that he is a fool, but you have become extra smart by using something that he can't understand.

So next time when you hold a pen or sit in front of your PC, with your fingers hovering over the keyword, think will your message reach to your readers mind and heart through his eyes. Or will it come back to you with a negative comment or 100% bounce rate.

Mind it, you have only fraction of seconds to lure the visitors to stick to your webpage. So say what they like and how they understand.

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