Your Company Needs a Blog - Why?

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When the whole web world is screaming and swearing on Blogs, The BIG Question is why your company needs a Blog:

A blog can make sales for you: Even if you are not selling from your blog, many people these days will Google everyone with whom they intend to do business. They like to know who they are dealing with and when they find your blog, they are reassured that you are a reputable businessperson.

A blog gives you credibility: The fact that you have a blog, a presence on the internet, shows prospective clients that you are a credible businessperson. People naturally believe anything they see in print, rationally or not. Your blog reassures people that you are legitimate.

A blog gives you authority: A blog is a perfect method of demonstrating your knowledge. If you have a well-presented, informative site people will perceive you as the expert in your field.

A blog can advertise and inform about your product: Your blog is an excellent method of informing people of your product and the benefits they will receive if they choose to purchase from you. It is a great medium for detail that would be difficult to cover in a conversation. The more you can inform people of your product, the more likely they are to see their need for your product.

A blog can show people who you are: Blog can be your advertisement for yourself. People are more likely to buy from someone they feel they know. You can develop a relationship with potential clients through your blog. Remember to keep your posts friendly but professional. Your blog is not the place for bad language or off color jokes.

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Why a newsletter is important?

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Quick facts about an information-rich, attractive newsletter

>>>More than 78% of customers wait for newsletters before making any purchase
>>>An informative newsletter helps in brand building
>>>It is a strong medium of viral marketing
>>>More than 85% customers accept that newsletters help them in decision making
>>>A well-written regularly updated newsletter is a foundation of strong customer relationship

Importance of newsletter

Business' perspective

Because
>>You need to market your product
>>You need to build your brand
>>You need to survive in customer-centric market
>>You need to clear all the doubts and suspicion that are growing about your product
>>You want to shut up your competitions' mouth

Content service provider's perspective

Because
>>Companies need them that's it.

Newsletter is a highly result-giving marketing tool. If written effectively will bring customers to a company and lots of projects for content service providers. Read next How to prepare a newsletter.

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