Analyze your website

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Online presence counts for a lot today. It's not good enough to just have a website. Your website should be available to your prospects when they search for information on your products or services. Search engines have taken over as the new global encyclopedia. So, when your prospects search for your products/services, your website should come up on these search engines. If they fail to do so, your prospects will never come to know about you. This is why you have to optimize your website for the right keywords. If you already have a website, make sure that it is optimized. Get it analyzed by the experts to see what more can be done. Want a free analysis? Sign up with us. We will do it for free. Please fill up the form given below.

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How to write a case study

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Case Study is a story of someone (person or business) who was facing a problem, approached a company for assistance and how it helped him. So, it's a success story that companies love to write and buyers/prospects/clients look forward to read.

Importance of a case study for any business:
1. Reader can relate his situation with the one in the case study
2. Will contact you for solution
3. You will get businesses and your client will get the solution
4. Will expand your business and brand building

However, while writing a case study there are few things which should be taken care of, let's read some dos and don'ts about it:

Dos

1. Introduce the client who approached your company for solution in the first paragraph
2. Next, tell about the problem the client was facing and what all he did to solve it
3. Introduce yourself by explaining how the client came to know about you
4. Tell in detail how your company helped in solving the problem
5. How the client is doing once the problem is solved

Don'ts

1. The reader should not think that you are bragging about your product
2. Don't talk about your product and services at the beginning of the case study
3. Don't talk little about (but elaborate) your product when you are talking about how you helped the client

Keep the tone more like how a problem was solved and the person is happy, and not that it was your product only that helped the client. That is to say talk about your product not as a sales pitch but as a story.

How a sales guy lost a big deal and a good prospect for having no success stories published

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Last Sunday, I happened to visit a property show at one of the most popular stadiums. As expected, there were many stalls of builders and developers and thousands of people flocked into the expo.

As I stopped at a stall to get some details of interest to me, I noticed another visitor who was almost ready to book a villa with the builder by paying a nominal refundable amount. But, just before signing up, the visitor stopped and questioned the stall sales man “I would like to hear from your existing or old clients about your past projects, do you have reviews or success stories on the web? I’d like to see them on your Computer here.” If the sales guy had success stories on his website, he could open them instantly and have the prospect sign up. To my surprise, leave alone the success stories, all that the sales guy could do was talk about a site on land and not even a site on the web.

He missed the opportunity to clinch a deal from that prospect; I walked off without asking him any questions as I lost my trust too. So he missed another prospect as well; who knows there could be more prospects that walked away.

Have you as a sales guy, used the success stories that are published on your website? If there are no success stories, have you approached the content writers asking them to write stories of your past success with clients? If not, have them up right away. Or you too could lose out on sales and prospects!

To overcome objections, you’ve got to be pretty sharp! You’ve got to be pretty ready!
-L. J

Mind your language - Say what they like, write how they understand

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How often do we as content writers think that to be ahead in the race of “Out of the box” category we are missing one basic truth about content – the simpler and flawless it is more appealing it becomes. It is true content is the king and thus cannot be ignored, and thus it is very important to pay extra attention on the selection of words for your collaterals. It should be simple to understand and comprehensive.

A content writer's effort is in vain if he fails to reach his audience. Your attractive headline may bring you loads of clicks, but are you able to receive good comments? Is the content compelling enough that the visitor sign up? What's the point in writing something which readers cannot understand and need referring dictionaries for each word.

A reader has clicked to read your article (or bought a book), to get the information he wants (or to get solution to his problem(s)). He also knows that the article is talking about his problem only but the thing is he is not able to understand. This doesn't mean that he is a fool, but you have become extra smart by using something that he can't understand.

So next time when you hold a pen or sit in front of your PC, with your fingers hovering over the keyword, think will your message reach to your readers mind and heart through his eyes. Or will it come back to you with a negative comment or 100% bounce rate.

Mind it, you have only fraction of seconds to lure the visitors to stick to your webpage. So say what they like and how they understand.

If you want us to write business collaterals like white papers and case studies, corporate brochure for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.