Case Study is a story of someone (person or business) who was facing a problem, approached a company for assistance and how it helped him. So, it's a success story that companies love to write and buyers/prospects/clients look forward to read.
Importance of a case study for any business:
1. Reader can relate his situation with the one in the case study
2. Will contact you for solution
3. You will get businesses and your client will get the solution
4. Will expand your business and brand building
However, while writing a case study there are few things which should be taken care of, let's read some dos and don'ts about it:
Dos
1. Introduce the client who approached your company for solution in the first paragraph
2. Next, tell about the problem the client was facing and what all he did to solve it
3. Introduce yourself by explaining how the client came to know about you
4. Tell in detail how your company helped in solving the problem
5. How the client is doing once the problem is solved
Don'ts
1. The reader should not think that you are bragging about your product
2. Don't talk about your product and services at the beginning of the case study
3. Don't talk little about (but elaborate) your product when you are talking about how you helped the client
Keep the tone more like how a problem was solved and the person is happy, and not that it was your product only that helped the client. That is to say talk about your product not as a sales pitch but as a story.
Importance of a case study for any business:
1. Reader can relate his situation with the one in the case study
2. Will contact you for solution
3. You will get businesses and your client will get the solution
4. Will expand your business and brand building
However, while writing a case study there are few things which should be taken care of, let's read some dos and don'ts about it:
Dos
1. Introduce the client who approached your company for solution in the first paragraph
2. Next, tell about the problem the client was facing and what all he did to solve it
3. Introduce yourself by explaining how the client came to know about you
4. Tell in detail how your company helped in solving the problem
5. How the client is doing once the problem is solved
Don'ts
1. The reader should not think that you are bragging about your product
2. Don't talk about your product and services at the beginning of the case study
3. Don't talk little about (but elaborate) your product when you are talking about how you helped the client
Keep the tone more like how a problem was solved and the person is happy, and not that it was your product only that helped the client. That is to say talk about your product not as a sales pitch but as a story.
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