Your Company Needs a Blog - Why?

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When the whole web world is screaming and swearing on Blogs, The BIG Question is why your company needs a Blog:

A blog can make sales for you: Even if you are not selling from your blog, many people these days will Google everyone with whom they intend to do business. They like to know who they are dealing with and when they find your blog, they are reassured that you are a reputable businessperson.

A blog gives you credibility: The fact that you have a blog, a presence on the internet, shows prospective clients that you are a credible businessperson. People naturally believe anything they see in print, rationally or not. Your blog reassures people that you are legitimate.

A blog gives you authority: A blog is a perfect method of demonstrating your knowledge. If you have a well-presented, informative site people will perceive you as the expert in your field.

A blog can advertise and inform about your product: Your blog is an excellent method of informing people of your product and the benefits they will receive if they choose to purchase from you. It is a great medium for detail that would be difficult to cover in a conversation. The more you can inform people of your product, the more likely they are to see their need for your product.

A blog can show people who you are: Blog can be your advertisement for yourself. People are more likely to buy from someone they feel they know. You can develop a relationship with potential clients through your blog. Remember to keep your posts friendly but professional. Your blog is not the place for bad language or off color jokes.

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