Monday, May 11, 2009

Why a newsletter is important?

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Quick facts about an information-rich, attractive newsletter

>>>More than 78% of customers wait for newsletters before making any purchase
>>>An informative newsletter helps in brand building
>>>It is a strong medium of viral marketing
>>>More than 85% customers accept that newsletters help them in decision making
>>>A well-written regularly updated newsletter is a foundation of strong customer relationship

Importance of newsletter
Business' perspective

Because
>>You need to market your product
>>You need to build your brand
>>You need to survive in customer-centric market
>>You need to clear all the doubts and suspicion that are growing about your product
>>You want to shut up your competitions' mouth

Content service provider's perspective

Because
>>Companies need them that's it.
Newsletter is a highly result-giving marketing tool. If written effectively will bring customers to a company and lots of projects for content service providers. Read next How to prepare a newsletter.

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