White paper is one of the effective ways of sharing knowledge, experience, and opinion with the society; where information-hungry people are waiting for that. A whitepaper needn't be lengthy. A reader shouldn't regret opening a whitepaper and should be satisfied with the information. White paper is also a vital tool for marketers to gain trust of their prospects.
Different types of whitepapers
General WP
This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.
Neutral WP
This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.
Comparative WP
This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.
If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper
Different types of whitepapers
General WP
This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.
Neutral WP
This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.
Comparative WP
This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.
If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper
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