Friday, April 2, 2010

Website content writing guide: Questionnaire to help content writers get client information

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As the title suggests, you are writing for someone else, typically for a small, medium or a large company’s website. And the reason that others want you to write is either because they want create professional material that gives them a business edge or they do not have ample time to do the writing themselves.

Use the following questionnaire to collate the information you need to write content for the websites of your clients.

  1. Identify top 3 services and top 3 products you would like to highlight on your website.
  2. Please specify top 10 customer centric words in relation to the aforementioned services/products. - Answer tip: Please provide relevant terms that customers use while referring to your products/services
  3. Identify top 3 specific audiences you would like to target by means of this website. - Answer tip: Let us know if you would like give more importance to specific locations, ages, concerns, interests etc.
  4. Mention 1 top reason for your target audience to buy your product/service. -Answer tip: Your USP
  5. Provide relevant Information about your organization, its history, the people, their expertise, resumes, (if required), website urls of competitors, Company philosophy/credo, vision, mission (if required)
  6. What resources would you like the website to contain? -Answer tip: Articles, Premium guides, corporate brochure, Product brochures etc.
  7. Please specify other information you may like to add

2 comments:

Unknown said...

Nice posting, its amazing that its necessary really.
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professional content writers said...

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