What are White Papers and How Can They Help?

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As the most powerful and respected marketing collateral, white papers have come a long way from Churchill’s historical White paper in 1922. Before someone dismisses the importance of white papers, let’s be clear on what it is and what it can do for you.

First of all, it is not a sales pitch, brochure or a sales letter. Neither is it a detailed description of all your products and services. It is a powerful medium that is a blend between a thought-provoking article and an illustrative brochure, without being too salesy. It is created solely for the end user.

White papers help generate more and better leads, retain existing clients and inform all the right people about your company, products or services, enabling you to strategically position yourself in the market.

The most significant advantage of a white paper is that it has the longest shelf life. You can expect results from a well-written white paper, months, even years after it has been published! And that’s a fact.