Content Writing Module 3- The Irony of Quotes

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Let’s start today’s post with some examples.

Example 1 – He said that “he will come.”
Example 2 – While addressing the press, the President said “We will not tolerate terrorism at any cost.”
Example 3 – Jack said, ‘Look I can handle this alone.’ Jill replied, ‘I won’t let you do this alone.’
Example 4 – I think, I can “manage.”
Example 5 – Jackson’s famous move “slam jam” is inimitable.

How many of you agree if we say the usage of quotation marks (double quotes) is used appropriately only in Examples 2 and 5. Well, those who agree thanks, those who don’t let’s see why Examples 2 and 5 have correct usage of double quotes.

True quotes/Double quotes/Quotation marks are used in a text to highlight words, phrase, and sentence taken from some other source. It is also used to quote dialogs/speech told by some other person than the author or the narrator. There are certain rules you can keep in your mind

Rule 1: Use double quotes when you want to quote someone’s statement word by word. The reader should know that a particular sentence is not of the author but someone else has told this.
Example: Mr Miller was very tired, he told James, “I should go home and sleep, before coming back to the field again.”

Read more on the correct usage of quotes in Quote, unquote–The Irony of Quotes. Download now
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A writer's checklist

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Web content writer is always under constant pressure of writing a piece that is

• Search engine friendly
• Contains keywords and a Call to Action
• Capable of grabbing reader's attention
• Grammatically correct with no typo and subject-verb disagreement

A writer knows very well that each piece of his content cannot be his masterpiece. However, each piece, article, web page he writes can be error-free in terms of grammar, subject-verb agreement, complying with manuals he is asked to follow.

Web Content Guide from ContentReach presents a simple yet useful checklist including every possible relevant points a writer needs to check before submitting the final copy. By using it consistently for different types of content for an article, a whitepaper, a webpage, etc., you will get into the habit of Writing Right. Remember “The greatest mistake is to continue to practice a mistake”. So download the checklist now.

If you have any question about our checklist or our various content writing services, call us at 888-471-3784 or email us at info@contentreach.com.

Analyze your website

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Online presence counts for a lot today. It's not good enough to just have a website. Your website should be available to your prospects when they search for information on your products or services. Search engines have taken over as the new global encyclopedia. So, when your prospects search for your products/services, your website should come up on these search engines. If they fail to do so, your prospects will never come to know about you. This is why you have to optimize your website for the right keywords. If you already have a website, make sure that it is optimized. Get it analyzed by the experts to see what more can be done. Want a free analysis? Sign up with us. We will do it for free. Please fill up the form given below.

Our various content writing services include:
WebTalks

• Web Content Writing
• SEO Copy Writing
• Blog Writing

BrandTalks

• Marketing Collaterals
• Social Media Engagement
• Newsletter Services

ExpertTalks

• Whitepapers
• Articles
• E-Books
  
  

Online Content Mantra - Keep it Short and Simple

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It takes less than a minute for your website visitors to click 'Back' from your website and browse your competitor's website. Content is the king and hence your content should look like one. Your web content need to have all the following ingredients to impress the readers and entice them to register:

• 1. Simple sentences: Keep your sentences simple, straight to the point. Talk in direct /indirect speech, but be consistent. Don't confuse your readers.


• 2. Short sentence: Avoid lengthy sentences. Lengthy sentences and paragraphs are least acceptable for visitors who actually are looking to buy your products/services. All they want to read the benefits and price in a short and simple way.


• 3. Avoid jargons: Your aim is to get more clients for your products/services. Avoid using words that people who are not comfortable in English language find difficult to understand. You are not writing some research paper on astronomy or life science. Your only idea is to sell your product by reaching the target audiences.


• 4. Straight and clear: Each webpage should talk in a set pattern. Say, Introduction, benefits and Call to action. Don't mix it up. If your content fails to impress your clients, your competitors' content will. So choice is yours.
  

Remember your content has to be salable. To keep yourself ahead in this online race do keep the above mentioned tips in your mind and create your web content.

Contact us if you want us to write for your website and make it salable.