Web Content Guide

A, B, C... OF COPYEDITING

2011-05-24T12:02:00.003+05:30

Once an author sends his manuscript to a publisher, both a copyeditor and a proofreader go through the manuscript before it gets published. A copyeditor’s role is to edit author’s manuscript, while a proofreader checks the final copy to-be-published as per publisher’s guidelines. Copyediting is more tedious. A copyeditor does 3 types of editing in the author’s manuscript. These are: Style editing, Content editing and Technical editing.

If you have started your career as a copyeditor, you are going to love this e-book on copyeditng marks and symbols explained with examples.

Are you the one who thinks hardcopy edits an old school thought? Or may be digital edits with track changes are the most easy-to-understand editing form? Many of you might agree a page clearly marked with edits in pen is easy to understand than its digital counterpart. It's easy to make edits in a word file with track changes on, but edits on a hard copy too has its beauty, clarity and benefits.

Here is a small 6-page e-book on copyediting marks that every copyeditor should know, and which are acceptable by most of the publishers around the globe.

Download your free copy here.

Content Writing Module 3- The Irony of Quotes

2011-03-08T11:50:00.005+05:30

Let’s start today’s post with some examples.

Example 1 – He said that “he will come.”
Example 2 – While addressing the press, the President said “We will not tolerate terrorism at any cost.”
Example 3 – Jack said, ‘Look I can handle this alone.’ Jill replied, ‘I won’t let you do this alone.’
Example 4 – I think, I can “manage.”
Example 5 – Jackson’s famous move “slam jam” is inimitable.

How many of you agree if we say the usage of quotation marks (double quotes) is used appropriately only in Examples 2 and 5. Well, those who agree thanks, those who don’t let’s see why Examples 2 and 5 have correct usage of double quotes.

True quotes/Double quotes/Quotation marks are used in a text to highlight words, phrase, and sentence taken from some other source. It is also used to quote dialogs/speech told by some other person than the author or the narrator. There are certain rules you can keep in your mind

Rule 1: Use double quotes when you want to quote someone’s statement word by word. The reader should know that a particular sentence is not of the author but someone else has told this.
Example: Mr Miller was very tired, he told James, “I should go home and sleep, before coming back to the field again.”

Read more on the correct usage of quotes in Quote, unquote–The Irony of Quotes. Download now
You can also contact Web Content Guide for any content writing services. Read here what's on offer and CONTACT US by filling up the form below.

Content Writing Module 2 – Writer's confusion, editor's nightmare

2011-01-28T10:30:00.006+05:30

Content writers often while writing commit mistakes like 'its' in place of 'it's' or 'Our company is' in place of 'Our company are'. Sometimes what troubles them is “Is it OK to start a sentence with 'but' or 'also'”. Of course while writing, if a writer thinks too much of a grammar, he might lose the essence of the content and mislead from the context.

Such errors however should not be ignored at the editing or proof reading stage. A copy filled with writer's confusion, sure can be an editor's nightmare. So, content writers let's help our editors out by learning some very simple but valuable grammar points. You will find your copy much more worth reading. Who knows your copy might pass with least number of edits. :)

Subscribe for our free help document on punctuation and grammar (in pdf format).

The document covers:

Common hyphen mistakes
Help you clear the cloud of common confusion
Show how to use punctuation correctly
Explain some useful grammar terms

As a whole this document will help you to write more confidently and clearly.

Download your copy now and make a difference in your content.

Overcome writer’s block and get ideas for your newsletter writing

2011-01-24T14:12:00.008+05:30

If rolling out email campaigns is part of your job profile, then drafting newsletters for your online customers is indispensable part of our regular routine. Since you publish your newsletter on a regular basis, sometimes it's difficult to find innovative content for next issue of the newsletter.

The four tenet of scripting newsletters:

• Pre-write your ideas briefly using phrases

• Write the story from your first notes

• Read your story and edit it

• Re-write it

JOT DOWN YOUR IDEAS

You are sitting before the monitor and your fingers strumming on the keyboard, you try hard to think of something new for the next issue of your newsletter, but your mind is tied, ideas won’t flow. It may have happened often to you that brightest ideas don’t come to your mind when you need them the most. You happen to get the best ideas when you're doing something else. The key to this problem lies in creating an idea list. Whenever you get an innovative idea, just jot it down in your list. After sometime you will have hoard of topics to write article on. So whenever you want to write an article, you simply scroll down your list and select an issue according to your liking.

WRITE HOW TO ARTICLES

Most of the readers are interested in reading how to article that teaches them the steps to carry out a certain task, or gives them useful tips and clues. But don’t load your newsletter with how-to article solely, that will make it monotonous. Use other types of write-ups as well to bring variety yin flavor. But focus mainly on informative write-ups.

STUDY THE FORUMS

There is no end of forums these days on the Internet. Many people participate in these online forums, which will make you aware of various issues that prevail in the market. These forums will help you get professional advices right from the horse’s mouth. Participate in forums, where your target market hangs out. There you will discover many of the most common questions and problems that loom large in your target market. Consequently, you can write helpful articles about them.

FIND OUT THE KEY WORDS

Do a little research over the Internet and find out the keywords that your target audiences are searching through the search engines. Then write an article about it. This will help you in two ways. Your articles will be optimized to the needs of your subscribers and you will also get a good ranking for that article in search engines, which will bring you lots of targeted traffic for free.

ASK THE SEEKERS

Ask your readers about the information they are looking for, and then cater them accordingly. The simplest way of doing this is to add an “Ask the Editor” section in the newsletter. You will soon receive emails from your readers asking you questions on various issues. Select the most common and major questions and problems and write an article about it. In this way you will be flooded with innovative ideas to script your articles on. The edge in your write up will be that they will be tuned to your reader’s interest.

INCLUDE INTERVIEWS

People like to hear stories of “rags to riches”. So interview people who have been successful in the relevant field. You can interview over the phone or online. Your interviewee need not be someone very famous. Very famous people may not let you interview them. If you happen to get a famous personality to interview, keep them very short, as they will not like a long-winding questionnaire. But generally speaking your interviewee need not be a millionaire, aim for someone who has gained considerable success in the field. You can also include guest columns in your newsletters too.

TAKE A LOOK AT THE ARTICLE DIRECTORIES

There are numerous article directories that are available in the Internet. Browse the relevant sites and you will find torrent of issue to write articles on.

WRITE BOOK REVIEWS

You might be aware of some really helpful books, software programs, and services that will be useful to your newsletter readers. So you can write a review about one of them, so you’re your readers may buy them in case they suit their needs. This will also help you grab some business. You can join the affiliate program of the publishers and earn a commission from every sale you make via your affiliate link.

Don’t surrender yourself to a writer’s block, next time while preparing your newsletter. Keep the tips given above handy to spark some creative ideas if you’re stuck for a theme or article idea.

Content Writing Module 1 – How is online writing different from writing for print media

2011-01-19T16:41:00.003+05:30

With the introduction of Internet, people/readers (anyone browsing net to get some information, or trying to look for products and services) have got a complete control over the content they are reading or want to read. A reader of an online content piece doesn't need to read the entire content to decide if he wants to continue reading. He quickly browses the page and pay attention to headline, sub headline, some bullet points (if any), etc and decide whether to read it full or not.

Online writing has different rules and tips to practice. Some of them are:

1. Don't play hide and seek
2. Don't miss the keywords
3. Don't make your content a half-baked cake

To learn more about online writing and how to write it differently, download our Helpbook on
How is online writing different from writing for print media.

This Christmas, Cherish 3 Wonderful Ebooks

2010-12-22T18:45:00.003+05:30

The Sale is On…..

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Ebook Arcade wishes you all a Merry Christmas! Over the past year, Ebook Arcade has grown in its size and strength. And on this auspicious occasion of Christmas, we would like to convey our Special Thanks to all our clients all across the globe.

We thank you for your constant support. We thank you for believing in us, in our eBooks. To make this occasion more special we have come up with exciting discount offers. Only for this Holiday Season, we have decided to slash down our price and give away heavy discount packages. But believe me, these are once-in-a-lifetime offers. You can bet on it.

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Believe me, it's a steal! But hurry. Time is fast running out! Grab this once-in-a-lifetime opportunity NOW! You certainly won’t find a better deal anywhere else. And frankly, that's like getting an entire fortune for peanuts!

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MERRY CHRISTMAS & A HAPPY NEW YEAR!

A writer's checklist

2010-12-21T14:48:00.002+05:30

Web content writer is always under constant pressure of writing a piece that is

Search engine friendly
Contains keywords and a Call to Action
Capable of grabbing reader's attention
Grammatically correct with no typo and subject-verb disagreement

A writer knows very well that each piece of his content cannot be his masterpiece. However, each piece, article, web page he writes can be error-free in terms of grammar, subject-verb agreement, complying with manuals he is asked to follow.

Web Content Guide from ContentReach presents a simple yet useful checklist including every possible relevant points a writer needs to check before submitting the final copy. By using it consistently for different types of content for an article, a whitepaper, a webpage, etc., you will get into the habit of Writing Right. Remember “The greatest mistake is to continue to practice a mistake”. So download the checklist now.

If you have any question about our checklist or our various content writing services, call us at 888-471-3784 or email us at info@contentreach.com.

11 expressions you can use in your write ups targeting US audience

2010-10-27T12:22:00.019+05:30

Here are 11 expressions (with meaning and usage) you can use in your content to 'Wow' the US audience .

To cut corners: To do something the easiest and quickest way
You need to cut corners and come straight to the solution to get rid of your ROI hazards.

Draw the Line: To set the limits
In email marketing, CAN-SPAM Act 2003 has drawn some lines for the marketers to avoid foul.

Fall through the cracks: To go unnoticed
With poor email marketing tool, your efforts are going to fall through the cracks.

Lift your game: To improve at something
Lift your online game with our email campaign tracker.

Sell someone short: To underestimate someone
Your shortcomings can be their benefits. You shouldn't sell your competitors short.

No frills: without any extras
Our email campaign tracker comes with lot more frills. Call us to know about them

Take a call: it is up to you to do something
We told the product features, now you take your call by Contacting us.

Out of woods: Out of danger
With our data management services your list/database will always remain out of woods.

Boo-boo – A mistake
Tired of your daily marketing boo-boos, switch to Brand/Tool name

In a fix/In a spot/In a jam: To be in trouble
Are you in an ROI fix?

It’s a lemon: Defective product
Still struggling with lemons to improve your email deliverability? OR Our email campaign is no lemon

More examples are :

* Close-minded: Not receptive to ideas
* Groggy: staggering, as from exhaustion, or dazed and weakened from a lack of sleep
* Hash: To discuss thoroughly
* Run-of-the-mill: Ordinary, average
* Spill the beans: To give all the information
* Baffled/Foxed/At wits: Confused
* In a jiffy/ASAP/Promptly/Pronto: Immediately

If you want ContentReach to write for your target American audience, call us at 8884713784 or fill up the form below.
Fill out the form!

Why you need to revamp your website – Part 2

2010-10-19T10:37:00.004+05:30

In the last post we discussed about why website revamping is important and its two important aspects: Fresh Content and Title Tags. In this post we will talk about the other two important things to be considered at the time of website revamping.

Pay attention to the heading and H1 tags - Search engines while crawling for the content, browse through your H1 tags. It is thus important to mention relevant keywords as H1 tags. However, don't make your H1 tags similar to the title tags. Similarly, catchy headlines with primary keywords are good to read and high in getting top ranking.

Images also demand your attention – Images make your content appealing but too many of them slow down your website. Another thing is spiders cannot read images. The best way to make your image useful for search engine is by using image alt tags and stuffing the tags with content rich in relevant keywords.

Next time when you revamp your website keep in the mind the above mentioned points. If you want us to help you in website revamp, CALL US at 8884713784. We have experience, skill and resource to make your website both search engine friendly and appealing.

Why you Need to Revamp your Website – Part 1

2010-10-05T15:31:00.006+05:30

Website is a marketing tool that needs constant updation in terms of fresh content, relevant keywords that can pull it to a better search engine ranking. Creating and leaving a website just like that to give results and leads on its own is not possible.

Updating your website with fresh keyword rich content in a regular interval makes it easier for the web spiders to crawl and index your website. This, as a result, takes you to a better rank in the search engine.

You need to optimize your website constantly to get noticed by the search engines and thus can always stay on the top 5 ranks. Improved search engine rank can only keep you in front of the target audience. In general, website revamping requires the following step:

Fresh content: You brand is not alone in this search engine ranking race. The quality of your content plays a major role in staying ahead of competition and getting eyeballs and attention from the search engines. Read the content page by page and make relevant chances, corrections based on what target prospects are looking for and stuff it with keywords.

Title tags: It is vital to have appropriate title tags. Search engine usually reads title tags to determine what a particular page is all about. A title tag should have 60 characters and at least contain one of the main keyword.

Other important things that are H1 tags and proper navigation, nature of images, etc. All this will be covered in the next post.

Before signing off, you should remember that no matter how nicely a website is designed and how flowery the content is, it's not going to bring in business if it is not search engine friendly. By revamping your website you can achieve this.

Case Studies – A Great marketing tool

2010-07-09T16:34:00.002+05:30

Case studies serve multiple purposes for businesses. It's not just about blowing your own trumpet. Of course, the primary function of a case study is to show how you were able to help your customers. However, it should be used to help people recognize your services and relate with it. These case studies are huge brand building tools as they show how good you are in your domain. Make sure that you include your clients in the process of writing your case studies. Writing case studies is a special skill. It requires business understanding mixed with good writing skills. It's often better to leave the task of writing case studies to the experts. If you have a story to tell, we can help you script that. Interested? Sign up to get a free case-study written for your business. Fill in this simple form now.

Social networking etiquettes

2010-06-30T11:31:00.007+05:30

Social media is fast becoming a smart marketing channel. The easy access to so many like-minded people in a go attracts the marketers towards it. However, marketers in hurry to convert these people to their clients crosses the fine line of social networking and intrusion. This article is for all the marketers who fear of crossing that line and loosing them forever.

Social networking etiquettes includes:

Before starting the conversation: Every company has already a of set strict rules and guidelines for how to communicate with prospects through social media. Make it compulsory to read it and keep in mind. Better make a note of it and go through it every time you log in to the social networking sites.

While talking: The people at the other end of the communication fence too have some restrictions and expectations. They have certain behavioral expectations from you, as you are representing a brand. They see the band through your eyes. Try to learn that through the initial conversations and continue.

Don't forget you are representing a brand in front of a huge gathering. This gathering if get disappointed don't waste time in sharing their experience with the entire community. Think before how, when and what you talk. At the same time respect the way the recipient want to hear from you.

Social media marketing demands openness and transparency while reaching your target. Connecting through social media is about developing relationships. More disciplined you are by following the etiquettes, stronger will be your relationship.

Our social media experts at ContentReach are very well aware of these etiquettes. We have helped small and big business to make their social identity popular and likeable. If you want us to help you please fill in this form or CONTACT US.

Is Article Marketing worth your time?

2010-06-28T12:41:00.004+05:30

Article marketing is a type of advertising where the advertiser will write short articles related to their industry. These articles will be then distributed or posted on well-known article directories and other forums. The articles will have links to the authors or to the business houses that they work for. Such articles will bring in visitors to your visitors. Is it worth your time? Yes. Article marketing brings in good results if dome effectively. Writing generic articles won't help you much. You must make sure that your articles give some information to the readers. Remember that only someone who is really interested in the subject will read your article. Talking generic stuff won't convince them. To attract them to your website, you need to give them in-depth information. We have over the years done article marketing for plenty of clients. From our experience, we can say that it works wonders. If you are interested, we can give you an in-depth report on how the process works. Please fill up the simple form given below to get the report.

Thesis writing services

2010-06-22T09:15:00.003+05:30

Thesis writing demands lots research work in a limited period of time. Students due to lack of time and understanding end up submitting a bland or empty thesis. The result is poor grade and de-motivation. Hence, most students experience sleepless nights to complete their thesis.

If you are in hurry to finish your thesis/dissertations, we can help you. We can take the stress out of writing a quality and original thesis. We have the professional writing team to help you create an original thesis at a price you can afford.

With our custom thesis writing service you will get thesis on exact topic, with lots of surveys, reports, etc. Our thesis writing experts are highly qualified and have extensive knowledge in their respective field of study.

Our 24/7 customer service is always available and you will also have direct contact with your thesis writer. Having one on one contact with the writer will always keep you informed with the status of your thesis.

Allow us to help you in completing your thesis from start to finish. Please sign up the form given below. We will contact you shortly.

Reputation Management

2010-06-18T12:25:00.003+05:30

The term reputation management has gained great importance over the last few years. The popularity of social media websites and forums have resulted in better and easier customer feedback options. Businesses can easily interact with their customers and learn how they feel about the products. However, as the saying goes, every coin has two sides. With this ease of use, your brand can be affected inversely easily. A bad customer or a smart competitor can hurt your brand reputation online. It's impossible to stop someone from giving a bad feedback online. What businesses do is to follow such comments and ensure that such aberrations are sorted out immediately. As a result, online reputation management is an important aspect of marketing today. Just type out your brand name on Google and other search engines and see what your customers have to say about you. Are they saying anything at all? If they are, are they saying good things or bad ones? What we can do for you is send you a free report on your brand image online. We can build your brand reputation and help you boost your online sales. If you want us to send you a free report, please sign up the form given below. We will contact you shortly.

Analyze your website

2010-06-16T11:13:00.003+05:30

Online presence counts for a lot today. It's not good enough to just have a website. Your website should be available to your prospects when they search for information on your products or services. Search engines have taken over as the new global encyclopedia. So, when your prospects search for your products/services, your website should come up on these search engines. If they fail to do so, your prospects will never come to know about you. This is why you have to optimize your website for the right keywords. If you already have a website, make sure that it is optimized. Get it analyzed by the experts to see what more can be done. Want a free analysis? Sign up with us. We will do it for free. Please fill up the form given below.

Our various content writing services include:
WebTalks

Web Content Writing
SEO Copy Writing
Blog Writing

BrandTalks

Marketing Collaterals
Social Media Engagement
Newsletter Services

ExpertTalks

Whitepapers
Articles
E-Books

SEO Copywriting

2010-06-02T12:21:00.003+05:30

Traditionally, SEO copywriting has been all about stuffing your web pages with keywords. You can still come across web pages where the content hardly makes any sense as they go over the top by stuffing the keyword phrases. However, SEO copywriting has evolved over the years. It wasn't a natural process. The changes were necessitated by the changes in the search engine algorithms.

Today, search engines look for your domain reputation, content feedback and links to your website. What counts today is trust and authority of your websites, what users think about your website content and the quality and relevance of the content. With social media websites and blogs, it's easier for others to comment on your websites, give feedback and links.

Search engine logarithms keep evolving. So SEO copywriting has to evolve as well. What we can do for you is to help you stay in touch with the latest happenings in the SEO domain. We can take care of your website content or give you the latest updates on SEO. Interested? Sign up with us now for a free consultation. Fill the simple form given below and we will contact you.

Writing for E-Commerce Websites

2010-05-10T17:22:00.009+05:30

Buying and Selling of products/services over the Internet and other computer networks is now the order of the day. With E-Commerce there is exchange of inquiries, orders, invoices, transfer of funds and more such quick transactions. E-Commerce lets all the trade happen quickly and in real-time, saving time and money. The transactions made through E-Commerce websites are shooting up sky every passing quarter.

Your E-Commerce Website will need:

Latest shopping cart solutions
E-commerce development solutions
Payment Gateway Integration
Credit Card Processing Integration
Content Management System

Frame out your product/service need and get a customized E-Commerce solution for your sales. Push content, products and prices to affiliates, distributors, franchisees and satellite websites. Manage products across multiple websites with different branding and pricing strategies. Get your E-Commerce set up with the right solution provider. Manage your E-Commerce site content with the right experts.

Click here to get Professional Help

Online Content Mantra - Keep it Short and Simple

2010-05-10T16:08:00.004+05:30

It takes less than a minute for your website visitors to click 'Back' from your website and browse your competitor's website. Content is the king and hence your content should look like one. Your web content need to have all the following ingredients to impress the readers and entice them to register:

1. Simple sentences: Keep your sentences simple, straight to the point. Talk in direct /indirect speech, but be consistent. Don't confuse your readers.

2. Short sentence: Avoid lengthy sentences. Lengthy sentences and paragraphs are least acceptable for visitors who actually are looking to buy your products/services. All they want to read the benefits and price in a short and simple way.

3. Avoid jargons: Your aim is to get more clients for your products/services. Avoid using words that people who are not comfortable in English language find difficult to understand. You are not writing some research paper on astronomy or life science. Your only idea is to sell your product by reaching the target audiences.

4. Straight and clear: Each webpage should talk in a set pattern. Say, Introduction, benefits and Call to action. Don't mix it up. If your content fails to impress your clients, your competitors' content will. So choice is yours.

Remember your content has to be salable. To keep yourself ahead in this online race do keep the above mentioned tips in your mind and create your web content.

Contact us if you want us to write for your website and make it salable.

Your Company Needs a Blog - Why?

2010-05-07T09:54:00.007+05:30

When the whole web world is screaming and swearing on Blogs, The BIG Question is why your company needs a Blog:

A blog can make sales for you: Even if you are not selling from your blog, many people these days will Google everyone with whom they intend to do business. They like to know who they are dealing with and when they find your blog, they are reassured that you are a reputable businessperson.

A blog gives you credibility: The fact that you have a blog, a presence on the internet, shows prospective clients that you are a credible businessperson. People naturally believe anything they see in print, rationally or not. Your blog reassures people that you are legitimate.

A blog gives you authority: A blog is a perfect method of demonstrating your knowledge. If you have a well-presented, informative site people will perceive you as the expert in your field.

A blog can advertise and inform about your product: Your blog is an excellent method of informing people of your product and the benefits they will receive if they choose to purchase from you. It is a great medium for detail that would be difficult to cover in a conversation. The more you can inform people of your product, the more likely they are to see their need for your product.

A blog can show people who you are: Blog can be your advertisement for yourself. People are more likely to buy from someone they feel they know. You can develop a relationship with potential clients through your blog. Remember to keep your posts friendly but professional. Your blog is not the place for bad language or off color jokes.

Get Blogging and get your company the exposure it deserves. Take Professional help in getting your Blog. Sign Up Now

Please, mind your words!

2010-05-05T16:27:00.010+05:30

Online marketing is more about smart and careful marketing strategies. 'Smart' to reach your target audiences before your competitors. 'Careful' while drafting your emails. There are words which are strictly intolerable by SPAM filters. Here is a list of words that you better mind while writing your promotional emails.

The list is incomplete, we request you to send the words that you think might trigger spam filters through your comments. For any content writing requirements, please feel free to CONTACT US!

When you write Content

2010-04-29T13:54:00.011+05:30

Blogs, Websites, Case Studies, White Papers, Corporate Brochures or any other web copy that you write. The success is set based on a few guidelines. These guidelines, though are not set rules, they definitely are a sure way reach the motive driven.

If you are a writer, ensure you keep the below points in mind:

Don't lose sight of your primary goal: sell your product/service
Stress the benefits and unique selling points
Arouse interest among the onlookers too
Don't fill your copy with empty overstatements.
Be apt and accurate
Specifications always does the trick
Organize facts and information in the right order
Write for easy reading and not rocket scientists
Appeal to the prospects' emotions rather than the intellect
Do not offend anyone in the process (even competitors)
Use the testimonials and reviews wisely
Call your customer to take action and place that order
Cross-check, proof read, revise and edit your work

Finally, do not forget to use words as tools to persuade and motivate your prospects to read the entire copy and take necessary action. Know more about writing tricks.

Discuss More

Blog writing services

2010-04-29T10:49:00.005+05:30

Reaching targets through social media and networking is not a secret anymore. Social networking websites give you chance to walk in and talk straight to your target. You get to know their views and opinions about your product/services and industry. Starting a blog is the first step towards socializing. Do you have a blog for your company. Don't you want to have one? To understand your blog needs better, we have prepared a small questionnaire:

Do you want more than 100 blog postings?
Do you want to post more than 5 blog posts/day?
How many blogs or Domains you have?
Are you looking for time-bound blogging package?

Please do take some time out and reply through your comments. You can directly Contact us.

Sales Letter Writing

2010-04-26T11:16:00.013+05:30

Potentially the most effectively selling tool. Its unique blend of personal and persuasiveness like the one-on-one sales pitch, yet without intense pressure on the customers makes it the most effective sales tool on the web medium.

While the brochure typically appears to speak to the reader's intellect and curiosity, a sales letter puts up an act to engage customers. Sales Letter provides a platform to infuse the advertising with living, to imbibe personality and portray it with honesty.

It is important to adopt a natural. unstilted writing style in sales letter that follows everyday conversations. A strict 'No-No' to usage such as: as per, herewith, please find enclosed, and the likes. All it needs is:

A few boldface lines at the top to summarize the offer
An opening paragraph to build up interest
A visual representation of the thought process in the content
A Call to Action to trigger some kind of action among the readers

To know more on how to write an effective Sales Letter, Contact Us

Blog writing services available just a click away

2010-04-23T12:17:00.003+05:30

Blog has now become an irreplaceable source for lead generation. It brings in people to your websites who are actually interested in the stuff you are dealing with. Hence the lead to deal conversion rate becomes higher. We believe not just in blogging but doing it speedily. We necessarily will take care you every aspect of blogging, which includes:

1. Multiple posts to your blog on regular basis, with keywords uniformly distributed
within every content piece.

2. Automate your blog postings

3. Develop blog content on practically any type of niche like Finance, Gaming, Technology, digital marketing, lifestyle and more

All you need to provide us is your Blog User Name and Password. If you don't have a blog we will create your new blog, which shall not be revealed to any other sources, users and acquaintances.

Get started, get blogging, but first sign up to talk to us or write at contentteam09@gmail.com

Download Help Document

2010-04-20T17:24:00.002+05:30

Fill out my Wufoo form!

How to make yourself visible and heard in crowd?

2010-04-19T16:52:00.002+05:30

When market is flooded with similar kinds of products, it becomes difficult for marketers to stand distinct in a crowd. Here are some of the ways you can get noticed in crowd:

Blogs: Corporate blogs have become a source of demand generation. Keep updating your blog with quality, useful and helpful content. Write what and how your target prospects and customers like it. Request for their feedbacks and expectations.

Articles: Similarly, articles also are a very good source to grab their attention. More the “Knowledge Base” of your website is loaded with well-written articles more deeper it impresses them.

Press releases: Press releases are favorite among journalists and top executives. Come out with high quality press releases on regular basis, mention about your latest product launches with unbeatable offers.

Whitepapers: Whitepapers are favorite among the educated classes. Whitepapers are a good way to educate and provide latest information of different industry verticals. Top-level managers and key decision makers in any firm wait for information-rich white papers.

These are some important result-oriented and lead-generating tools. We are sure there are many more, please feel free to mention about them through your valuable comments.

If marketers are looking for any of the content writing services such as articles, blogs, press releases and whitepapers, please sign up to know more. One of our content expert will get back to you within 24 hrs. You can write to us at: contentteam09@gmail.com

Is your website just an online store?

2010-04-15T11:37:00.001+05:30

Your website is just an online store right? Think again.

A good website is actually a powerful brand statement as well as an extended advertisement for your products or services. Like a magazine, it entices readers with information that they can use for their buying behaviour. It involves them with your product line and motivates them to order from your array of products or services.

Thus, writing a website is not only an art but also forms the science of holding an impatient audience. A web copy is thus to be brisk and concise. On the home page especially, use small teaser statements to encourage the audience to click on each link.

Use sub headings to break up your web copy in various sane sectors instead of cluttering them in a single page.

Content on the website can also give it a distinct personality. It does matter how different you are with your website and how professional the website sounds.

To get more tips and tricks to write effective and attractive web copy, Contact Us

Retaining Customers through Email Newsletters

2010-04-09T11:08:00.002+05:30

Businesses constantly aim at increasing its customer base. But, retaining the existing valued customers is one of the challenges of businesses. One of the best proven and the easiest ways to keep the customers coming back is to keep them posted regularly. Posting through email newsletter just lets them know how valuable they are, enough to retain them. Such strategies are successful through years with different businesses of various sectors. A monthly or a quarterly newsletter does the trick to give a personal touch to the customers.

Keeping customers on up-to-date with the latest happenings in the business like the sales, products, deals or just greeting the acknowledged customers. Drumming Up sales through increased subscribers is possible with quality and customized Email newsletters.

Also read about How To Draft a Newsletter

How to write a case study

2010-04-07T16:09:00.001+05:30

Case Study is a story of someone (person or business) who was facing a problem, approached a company for assistance and how it helped him. So, it's a success story that companies love to write and buyers/prospects/clients look forward to read.

Importance of a case study for any business:
1. Reader can relate his situation with the one in the case study
2. Will contact you for solution
3. You will get businesses and your client will get the solution
4. Will expand your business and brand building

However, while writing a case study there are few things which should be taken care of, let's read some dos and don'ts about it:

Dos

1. Introduce the client who approached your company for solution in the first paragraph
2. Next, tell about the problem the client was facing and what all he did to solve it
3. Introduce yourself by explaining how the client came to know about you
4. Tell in detail how your company helped in solving the problem
5. How the client is doing once the problem is solved

Don'ts

1. The reader should not think that you are bragging about your product
2. Don't talk about your product and services at the beginning of the case study
3. Don't talk little about (but elaborate) your product when you are talking about how you helped the client

Keep the tone more like how a problem was solved and the person is happy, and not that it was your product only that helped the client. That is to say talk about your product not as a sales pitch but as a story.

Words That Sell

2010-04-05T11:29:00.001+05:30

Like magicians with their props or fishermen with their time-tested lures, web content writers rely on a handy choice of devices to grab the audience. A content writer's tools are words and the most effective ones at that are the words that 'sell'. Reliable adjectives like 'luxurious' and 'irresistible'. Ageless phrases like 'a lifetime of satisfaction' and 'right at your fingertips' and of course the sturdy old standard , FREE!

The idea is to gather the most potent of these words in the content that is produced in the form of Articles, White Papers, Brochure, Web sites of any other form of writing in the web. Using words that sell is an effortless task that can be accomplished by keeping an ear open and an eye for details even in Spam mailers that might carry a gold mine of 'selling words'.

Go straight to the words and phrases that suit your writing needs instead of groping for words through long thought processes or sentences. This does not only keep you from succumbing to the space matter but also helps convey the idea to the audience in a simpler form with easy communication.

Use words that sell and shape a message that generates enthusiastic response from your audience.

Website content writing guide: Questionnaire to help content writers get client information

2010-04-02T12:35:00.002+05:30

As the title suggests, you are writing for someone else, typically for a small, medium or a large company’s website. And the reason that others want you to write is either because they want create professional material that gives them a business edge or they do not have ample time to do the writing themselves.

Use the following questionnaire to collate the information you need to write content for the websites of your clients.

Identify top 3 services and top 3 products you would like to highlight on your website.
Please specify top 10 customer centric words in relation to the aforementioned services/products. - Answer tip: Please provide relevant terms that customers use while referring to your products/services
Identify top 3 specific audiences you would like to target by means of this website. - Answer tip: Let us know if you would like give more importance to specific locations, ages, concerns, interests etc.
Mention 1 top reason for your target audience to buy your product/service. -Answer tip: Your USP
Provide relevant Information about your organization, its history, the people, their expertise, resumes, (if required), website urls of competitors, Company philosophy/credo, vision, mission (if required)
What resources would you like the website to contain? -Answer tip: Articles, Premium guides, corporate brochure, Product brochures etc.
Please specify other information you may like to add

How a sales guy lost a big deal and a good prospect for having no success stories published

2010-03-02T10:47:00.001+05:30

Last Sunday, I happened to visit a property show at one of the most popular stadiums. As expected, there were many stalls of builders and developers and thousands of people flocked into the expo.

As I stopped at a stall to get some details of interest to me, I noticed another visitor who was almost ready to book a villa with the builder by paying a nominal refundable amount. But, just before signing up, the visitor stopped and questioned the stall sales man “I would like to hear from your existing or old clients about your past projects, do you have reviews or success stories on the web? I’d like to see them on your Computer here.” If the sales guy had success stories on his website, he could open them instantly and have the prospect sign up. To my surprise, leave alone the success stories, all that the sales guy could do was talk about a site on land and not even a site on the web.

He missed the opportunity to clinch a deal from that prospect; I walked off without asking him any questions as I lost my trust too. So he missed another prospect as well; who knows there could be more prospects that walked away.

Have you as a sales guy, used the success stories that are published on your website? If there are no success stories, have you approached the content writers asking them to write stories of your past success with clients? If not, have them up right away. Or you too could lose out on sales and prospects!

To overcome objections, you’ve got to be pretty sharp! You’ve got to be pretty ready!
-L. J

What are White Papers and How Can They Help?

2010-02-26T15:18:00.001+05:30

As the most powerful and respected marketing collateral, white papers have come a long way from Churchill’s historical White paper in 1922. Before someone dismisses the importance of white papers, let’s be clear on what it is and what it can do for you.

First of all, it is not a sales pitch, brochure or a sales letter. Neither is it a detailed description of all your products and services. It is a powerful medium that is a blend between a thought-provoking article and an illustrative brochure, without being too salesy. It is created solely for the end user.

White papers help generate more and better leads, retain existing clients and inform all the right people about your company, products or services, enabling you to strategically position yourself in the market.

The most significant advantage of a white paper is that it has the longest shelf life. You can expect results from a well-written white paper, months, even years after it has been published! And that’s a fact.

Eschew Obfuscation – Avoid Confusion

2009-06-22T12:17:00.001+05:30

Whether it is article writing, blog posting or just sharing a thought. The simple logic is to follow basic ideas to convey a message and create effective communication. Let us in this post, have a quick look at it:

Write simply - Make it easier for the reader to understand your content with simple words, sentences, directions and explanations, images and graphics.

Write concisely – Make it easy for your readers to find what exactly they want without much beating around the bush.

Assume the reader is naive – Make an assumption that the reader's knowledge is very limited and explain it in detail to ensure more readability.

Use the active voice – Make use of active voice to ensure an active passage and the content being active in talking to your reader.

Use the present tense – Make it short an direct by using present tense instead of past or present continuous.

Use positive statements – Make best use of positive words. Do not say it negative or use negative words. Say the wrong thing in the right way.

Use common words and not jargons – Make no assumptions that your reader knows all the hi-fi words. Use simple words instead of the jargons.

Avoid acronyms – Make sure you use full words throughout the content even if the same word is repeated many times. Else, the reader will not get the definition if he skips.

Coherent information - Lead the reader logically and sequentially through related information throughout your content.

If you want us to write business collaterals like white papers and case studies, press release, articles for your company. You can also write to us. We will get back to you within 24 hrs.Please feel free to fill our sign up form

Your personal details will not be sold to any third party.

How to Draft a Newsletter

2009-05-21T08:58:00.003+05:30

Homework before actually starting a newsletter

>>>Understand well why are you writing this newsletter
>>>What is the motive behind the newsletter
>>>Who is the target audience
>>>What all to be included in it
>>>Design layout for the newsletter
>>>How frequently you will roll out a newsletter

What all to include in a newsletter

Newsletter is a worthful marketing tool. It is a source of information about the company, which any prospect would find interesting to know. Hence newsletter should include the company's aim, motto, achievement, how it has helped their clients/customers, etc.

Writing a newsletter is a responsible task, cause you are educating someone who really wants to learn One thing you should understand is that any business or a person will seek for newsletter because they are in need. So make sure you are passing the correct information in a proper way. The reader should not feel disappointed. Also spend time with the newsletter template designer to come up with some nice designs. The look and feel of the newsletter is equally important with the content. Don't forget to include these details:

Latest happenings in the industry
Marketing trend and where it is heading
How your service and products can help businesses in tough marketing period
Testimonials of your clients
Opinion about the newsletter and how you can improve it

When and how to execute

Plan well before starting your newsletter. Newsletters send on quarterly basis in a year is the best practice. In such case the reader neither would feel stuffed nor empty. Another important aspect is how are you going to send the newsletter. You can send through direct mail or through emails. You can post it on your website as well.

Newsletter is a highly result-giving tool for businesses. If written effectively brings lots of customers to a company.

If you want us to write business collaterals like white papers and case studies, press release, articles for your company, please feel free to fill our sign up form. You can also write to us. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

Why a newsletter is important?

2009-05-11T09:33:00.004+05:30

Quick facts about an information-rich, attractive newsletter

>>>More than 78% of customers wait for newsletters before making any purchase
>>>An informative newsletter helps in brand building
>>>It is a strong medium of viral marketing
>>>More than 85% customers accept that newsletters help them in decision making
>>>A well-written regularly updated newsletter is a foundation of strong customer relationship

Importance of newsletter

Business' perspective

Because
>>You need to market your product
>>You need to build your brand
>>You need to survive in customer-centric market
>>You need to clear all the doubts and suspicion that are growing about your product
>>You want to shut up your competitions' mouth

Content service provider's perspective

Because
>>Companies need them that's it.

Newsletter is a highly result-giving marketing tool. If written effectively will bring customers to a company and lots of projects for content service providers. Read next How to prepare a newsletter.

If you want us to write business collaterals like white papers and case studies, corporate brochure for your company, please feel free to fill our sign up form. You can also write to us. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

ABC Of Article Writing

2009-05-06T16:58:00.001+05:30

The world of Internet is all about content, whether in websites, blogs, articles, ads or any other forums. The determining factor is how long the content holds the attention of your reader. The rat race is all about standing out in the crowd. But, how it is done is something that every Internet professional needs to keep in mind.

A. All you know about writing

a. Ensure you have the article topic suited to the target.
b. Do a Research and know it all before writing the article.
c. Brainstorm a handful of topics you can write about.

B. Be Right in Writing

a. Make an eye-catching title with a brief introduction
b. Write the article with simple, direct, & short sentences
c. Keep it brief in separate paragraphs, end it with a conclusion

C. Check before you Submit

a. Proof read your article and check for spelling, grammatical errors
b. Re read your article and check for continuity & coherence
c. Get contact through calls, mails, web sign up forms & a striking Call for action.

Do not forget the purpose of your article i.e. the readers .

If you want us to write articles for your organization and get noticed in the Internet, Please feel free to fill our sign up form. We value your details and its confidentiality.

Mind your language - Say what they like, write how they understand

2009-04-20T17:02:00.001+05:30

How often do we as content writers think that to be ahead in the race of “Out of the box” category we are missing one basic truth about content – the simpler and flawless it is more appealing it becomes. It is true content is the king and thus cannot be ignored, and thus it is very important to pay extra attention on the selection of words for your collaterals. It should be simple to understand and comprehensive.

A content writer's effort is in vain if he fails to reach his audience. Your attractive headline may bring you loads of clicks, but are you able to receive good comments? Is the content compelling enough that the visitor sign up? What's the point in writing something which readers cannot understand and need referring dictionaries for each word.

A reader has clicked to read your article (or bought a book), to get the information he wants (or to get solution to his problem(s)). He also knows that the article is talking about his problem only but the thing is he is not able to understand. This doesn't mean that he is a fool, but you have become extra smart by using something that he can't understand.

So next time when you hold a pen or sit in front of your PC, with your fingers hovering over the keyword, think will your message reach to your readers mind and heart through his eyes. Or will it come back to you with a negative comment or 100% bounce rate.

Mind it, you have only fraction of seconds to lure the visitors to stick to your webpage. So say what they like and how they understand.

If you want us to write business collaterals like white papers and case studies, corporate brochure for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

Easy tips to write a White paper

2009-04-10T11:50:00.001+05:30

In our last post we mentioned about different types of whitepapers. Here you will see some easy and really useful tips for writing a whitepaper. Given below are some homework that you should do before writing a whitepaper:

1. Get complete idea on the subject
2. Prepare a structure about what all are you going to write
3. Add some background details for better understanding
4. Add graphs and statistics in support of your details
5. Write your white paper a resource to know everything about that product
6. Provide “Further Reading” or “Readings for your Knowledge” section at the end of the WP
7. Re-read, edit, give your colleague, friend to read it and listen to their feedbacks

One can say that whitepaper is one such marketing tool which will never loose its utility and usefulness. No matter even if there is economic downfall or a market booming, spreading information, sharing knowledge and selling products can all be done through a 'well-written' whitepaper.

If you want us to write professional whitepapers for your company, please feel free to fill our sign up form. We will get back to you within 24 hrs. We promise your personal details will not be sold to any third party.

What makes Whitepapers one of the most promising marketing tools

2009-04-07T10:33:00.002+05:30

White paper is one of the effective ways of sharing knowledge, experience, and opinion with the society; where information-hungry people are waiting for that. A whitepaper needn't be lengthy. A reader shouldn't regret opening a whitepaper and should be satisfied with the information. White paper is also a vital tool for marketers to gain trust of their prospects.

Different types of whitepapers

General WP

This is a usual one. You write an introductory text about a problem/issue, explain the cause and consequences, and provide a solution.

Neutral WP

This is particularly good if you are writing a WP to promote a product. Company may object for revealing the negative aspect of their product, but as a WP writer you have to make them understand that this will bring the reader more close to their product as you are not faking. For example, if a beauty cream doesn't suit to a particular skin-type that doesn't mean it is not suitable for other skin-type as well. Thus, there is no harm in admitting that. In fact, this way you are assuring that it suits to the other skin-types. Thus reader will feel confident about it.

Comparative WP

This is good for those service providers who have 2-3 different services to offer for the same problem. This is well accepted by the service provider as your single white paper will promote all of the services. Thus, a good brand building and more trusted customers.

If you would like to see our sample whitepapers or want us to write one for your brand, feel free to contact us, we will get back to you within 24hrs.
Don't forget to read our forthcoming blog post: Easy tips to write a White paper

Case studies -- A storyteller buyers love to listen

2009-03-31T13:02:00.001+05:30

Learn how to write a case study

Case study is about how someone who was in a problem got a solution from your side and is happy now. So it's an optimist approach.

Why case study is important for any business

>>>Reader can relate his situation with the one in the case study
>>>Will contact you for solution

>>>You will get businesses and your client will get the solution
>>>Will expand your business and brand building

Case Study is a story of someone (person or business) who was facing a problem, approached a company for assistance and how it helped him. So, it's a success story that companies love to write and buyers/prospects/clients look forward to read. However, while writing a case study there are few things which should be taken care of, let's read some dos and don'ts about it:

Dos

>>Introduce the client who approached your company for solution in the first paragraph
>>Next, tell about the problem the client was facing and what all he did to solve it
>>Introduce yourself by explaining how the client came to know about you
>>Tell in detail how your company helped in solving the problem
>>How the client is doing once the problem is solved

Don'ts

>>The reader should not think that you are bragging about your product
>>Don't talk about your product and services at the beginning of the case study
>>Don't talk little about (but elaborate) your product when you are talking about how you helped the client

Keep the tone more like how a problem was solved and the person is happy, and not that it was your product only that helped the client. That is to say talk about your product not as a sales pitch but as a story.

3 Important tips for writing a visitor-pulling Press release

2009-03-10T12:11:00.002+05:30

Press release is an important tool for publicity and most importantly to gain reader's credibility. Nothing can beat the impact a well-written presence releases creates on the readers mind. It also convinces the readers as it is picked up by the news sources. It brings an organization on the front among the masses and helps to gain trust of the target audiences whom the marketer is going to sell his products and services. Apart from some generic, basic writing tips for press release read below 3 valuable writing tips you cannot ignore.

Identify your market

The first and in fact the most important in which the entire content of the press release is based upon is to identify the target audience/ market. If you miss that...well actually speaking you cannot afford to miss or skip this. Say for example, you are running a website offering the details of different house repairing vendors based in California. Your target audiences will be Housewives, bachelors, spinsters, business women who want their problem to be fixed ASAP.

Keywords that will drive the potential target audience to the website

Now once your target audience is identified make a list of keywords which they can use to find such services. Also do some research through other competitive websites, news sites about the key words they are using in order to search such services. There are tools available for free to get keywords that are being used during organic search. Also you will come to know which keywords are most popular and least. It is also advisable to use long-tail keywords instead of generic short ones. Further there is also a possibility that your target audiences might have set alerts for certain keywords make sure you identify it and use while writing the press release.

Detailed title

The title should not be too short (3-4 words) nor too long (2 lines). Another thing is it should contain some of the potential long-tail keywords identified in Tips 2. Remember it should not be misleading nor dull.

It cannot be denied that “Content is the King” for all business collaterals thus cannot be compromised. As a content writer one should understand by keeping themselves in the business shoes and judge whether your content (Press release) is really worth reading and lead generating. For business writing collateral tips stay connected with our blog.

Powerful Writing Tips

2009-02-25T17:21:00.001+05:30

Powerful content goes beyond just presentation of facts. It interprets; adds depth and hue to it. Here are some tips about writing powerful content:

Structure

An article has three parts. The introduction, the body, and the conclusion sums it up all. The subheads should be uniform in structure and length.

Motto

Talk to your clients to know their objective for the article. Then do sufficient research before writing.

Language

Use familiar words and short and smart sentences. Try to present your idea without any ambiguity in a nutshell. Use bolds, italics wherever needed but don’t overuse.

Headlines

Don’t write serpentine headlines. But your headlines or sub headlines must percolate what is inside the article or the paragraph.

Bullet points

Use bullet points to ensure a smooth flow of the idea. Let your bulleted chunks be uniform.

Inverted pyramid

It implies giving information in terms of decreasing importance. If the most important information in the last para then many readers may not read till there so your purpose is failed. It is also a good idea to start with the conclusion.

One idea per para

Let every para present an idea. This will give your write up a tangible structure. Neither dump too much information in one page. Use hyperlinks to split the information in different pages.

To conclude good writing flows from passion as well as know how. So try finding a rhythm in your work. You are sure to achieve some command over the field.

Portfolio Of Content Projects

2009-02-23T15:56:00.001+05:30

Web sites
Micro web sites
Web site titles and descriptions
Whitepapers
Articles
Corporate brochures
Corporate presentations
Product brochures
Reseller agreements
Service documents
Press releases
Email marketing pitches
Single page newsletters
Case studies
Landing pages
Banner ads
SMOs
Offsite articles
Classifieds
Blog posts
Surveys